DELICIOUS BRAND

Uzbekistan is launching a new single product brand UzAgro for export of all fruit and vegetable products produced in the republic.

In the opinion of the management of O’zbekoziqovqatxolding HC, this brand is called upon to become the guarantor of high quality of provided goods and services for partners in any place of the globe. Experts of the holding company are sure due to powerful stable trademark UzAgro fresh and processed products of agriculture and food industry will be able to take a worthy place in the international market.

“With effective and competent promotion of Uzbek products under a single brand, we will get a high result within a short time. Customers in each country when seeing the brand UzAgro will understand that they buy an environmentally friendly product of high quality, ahead of competitors in many biological characteristics and taste. UzAgro will become a unifying force for Uzbek exporters. Together we will be the first,” commented Tohirjon Jalilov, Chairman of the Management Board of O’zbekoziqovqatxolding.

According to him, domestic producers will not only be able to sell their products under a new single brand, but they will also be assisted in tackling many issues.

“Starting from the very stage of planting the future harvest, we will consult on the volumes and characteristics of agricultural products, which will be in demand on the world market. We will help with reduction of expenses for storage and transportation, we will provide legal support, and we will select reliable partners,” Jalilov emphasized.

The specialists of the company also believe that the development of the brand will allow minimizing the costs that are currently hitting the pocket of Uzbek exporters: overproduction or insufficient production of various goods, spontaneous pricing, losses in high-risk markets when selecting potential partners, expensive logistics and high expenses for loan servicing, as well as many other factors.

Uzbekistan Today