How the media of New Uzbekistan promote national content

Today, amid globalization, not only is the number of geopolitical contradictions, armed conflicts, and international disputes increasing, but also the number of informational attacks. As a result, information has become a powerful tool in the modern world. One could even argue that it can be more dangerous than nuclear weapons. Informational attacks aim to subjugate the mind and heart of a person, to destroy their moral foundations, and to sever ties with national traditions and values, and these attacks have an insidious nature. Therefore, it is critically important to develop a national immunity to information and to create competitive national content in the information space. This has become an urgent necessity and a requirement of our time. Consequently, this issue been actively discussed in the national media environment, where different opinions are expressed.
National content refers to an information space capable of objectively assessing events and phenomena both within the country and globally, taking into account the interests of Uzbekistan. In other words, national content represents a quality media environment within the country. There has always been a need for it. If we do not create national content, our citizens will be forced to obtain information from external sources, and information provided externally is not always objective. Therefore, the creation of national content has become especially relevant. We are building a free information society and have already moved past the period where a clear boundary existed between "black" and "white."
Today, we observe a rapid development of informational attacks and hybrid wars. The main goal of these processes is to capture human attention. In this struggle, each state, each nation must preserve its identity and protect its national interests, which requires a high level of political awareness, moral education, and critical thinking within society. Otherwise, foreign and unscrupulous information flows may disrupt democratic processes and lead humanity into a dead end. To protect our people, especially the youth, from the effects of negative informational influences, it is essential to create our own national information space filled with national content.
Unfortunately, some journalists and bloggers who view it as control misinterpret the creation of national content. This is a mistake. National content does not imply control over a free press. If it perceived this way, it should has be regarded as a problem. The press has always fought for its freedom, and the foundation for this is the creation of quality content. Therefore, it is crucial to focus on this issue primarily.
Today, editors and journalists must take responsibility for creating articles that expand people’s worldviews and provide them with benefits by presenting information objectively. While entertaining and negative news is indeed more psychologically appealing to people, it is necessary to highlight relevant and objective topics to improve the quality of national content. I do not mean articles and programs filled solely with praise or sensational calls; I am categorically against this. On the contrary, I would like the main element of quality content to be analysis.
It has well known that the amount of fake information in the information world is constantly increasing. Not only are ordinary readers affected, but also journalists and bloggers themselves often, knowingly or unknowingly, spread unchecked information. In the future, this risk will increase even more, as artificial intelligence is increasingly entering the media space. For instance, we used to talk about falsified images or video content, where pictures or videos were altered using Photoshop. We could easily recognize a forgery in an article. However, today, due to artificial intelligence, we may encounter a quality-modified voice that even an experienced journalist will not be able to distinguish from the real one.

Ergash Boborajabov,
Doctor of Philosophy (PhD) in Philological Sciences