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MODERN MARKETING TECHNOLOGIES TO BE INTRODUCED IN UZBEKISTAN AIRWAYS’ ACTIVITIES

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MODERN MARKETING TECHNOLOGIES TO BE INTRODUCED IN UZBEKISTAN AIRWAYS' ACTIVITIES

At the meeting dedicated to a critical analysis of effectiveness of measures taken on increasing the flow of foreign tourists, particular attention was paid to the role of air transportation in enhancing tourism potential.

According to the World Tourism Organization, almost 60 percent of the world’s tourists enjoy air travel, despite the high cost of its services.

Passivity of Uzbekistan Airways in this direction has been severely criticized. Effective work is not conducted on optimizing the prices for air tickets, opening new flights, expanding possibilities for transit transportation of passengers and the geography of flights.

In this regard, Uzbekistan Airways was given a number of tasks. Thus, modern marketing technologies will be introduced into the airline’s activity, opportunity will be created for purchasing air tickets through systems present in leading airports of the world, mobile communication facilities. It is envisaged to introduce the “Open skies” regime in “Karshi” airport on the basis of studying foreign experience. In the future such a system will be introduced in the airports of Andijan, Nukus and Navoi.

As noted at the meeting, after the introduction of a 30-day visa-free regime, all tickets from Israel to Uzbekistan were bought up to June in 2 days. Therefore, the number of flights to countries, in respect of which the visa-free regime has been introduced, will be increased. In addition to the city of Tashkent, direct flights abroad will also be carried out from Bukhara, Samarkand, Urgench, Navoi and Karshi.

The President paid attention even to the smallest details affecting the stay of tourists in Uzbekistan, including dim illumination in airport halls, non-use of all available passport control booths, artificial queues, disorder of private taxi owners’ activities. Instructions were given on eliminating these and other shortcomings.

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