New tourism destinations of Uzbekistan presented in Japan

The Embassy of Uzbekistan in Japan presented the "Tourism Potential of Uzbekistan" at an event held in Tokyo, reports Dunyo IA correspondent.

The event was organized by the Japanese company World Air-Sea Service Co., Ltd. in collaboration with the Tourism and Culture Association of Uzbekistan.

During the presentation, dedicated to the tourism opportunities of Uzbekistan, information was shared about the development of the tourism sector, historical cities such as Samarkand, Bukhara, Khiva, Shahrisabz, and Termez—listed as UNESCO World Heritage sites—as well as about Uzbek customs, cuisine, and tourist routes that may attract Japanese travellers.

It was particularly highlighted that Uzbekistan is actively cooperating with Japan in the field of tourism, with the number of Japanese tourists visiting Uzbekistan continuing to grow. In particular, the number of Japanese tourists to the country exceeded 20,000 in 2024, which is 1.5 times higher than in 2023 and 10 times greater than in 2022.

During the event, World Air-Sea Service Co., Ltd. introduced a new tourism program developed for Uzbekistan. The program includes trips to historical cities in Uzbekistan—Samarkand, Bukhara, and Khiva—as well as participation in master classes on the creation of "suzani" embroidery and "stork scissors" in Bukhara.

Another feature of the tourism program is a tour of the Zefarshano-Karakum corridor of the Great Silk Road, which was included in the UNESCO World Heritage list in September 2023.

The event also featured performances by the Uzbek national dance ensemble "Gulistan" from Japan and renowned singer Mashu Komazaki, who performed Uzbek national dances and songs for the attendees.

Additionally, a "tourism corner" was set up to showcase travel guides and maps in Japanese for the visitors.