UMS MOBILE OPERATOR IMPLEMENTS "SMART OFFICES"

Currently, competition among mobile operators has shifted towards retaining subscribers and increasing their loyalty. Improvement of services that simplify the management of cellular services for a subscriber, transformation of traditional offices into self-service "smart offices" is a logical way in this direction.

UMS mobile operator strives to keep pace with the time and conform to current trends. The company implements fast, accurate, easily accessible services taking into account many nuances, which can significantly improve the interaction of the company with customers.

Elmir Gabdeev, acting Director of Marketing and Operator Development Department of UMS LLC:

— There is a process of reformatting the office service system towards the provision of integrated services and transition to interactive self-service in UMS activity. That is, if before the subscriber came to our office only to receive traditional services - connect a number or service, receive details of the calls and other similar actions, now everything is drastically changing. So, we made it possible together with HUAWEI to purchase mobile phones directly at UMS office. This is a pilot project, which is being implemented so far only in the central office of the company. There is a line of modern mobile devices that meet the requirements of different categories of subscribers, including those wishing to use 4G LTE technology from UMS. Later, after successful testing of this project, we want to extend the experience to other offices of UMS in the country.

Another pilot project is the possibility of self-selection of a phone number through a special device. It allows you to book shortly a number and contact employees of the front offices to connect it.

Its availability in our offices is especially relevant these days, when various spring promotions are held for subscribers. In particular, the long-awaited action for many people launched yesterday, within the framework of which it is possible to connect a good number of our company with a 90% discount.

Linkevich Denis, Director of Office Sales and Services Department of UMS LLC:

— Another innovation in UMS work is measurement of the customer satisfaction index with the quality of service. The web application, which is linked to the account data of the front-office specialist, is installed on special tablets.

Through emoji reactions ("Excellent", "Good", "Poor"), the subscriber can express his or her attitude to the quality of operator’s work who served him or her. All assessments fall into the system and will play a key role in the system of awarding a company employee for work.

So, with the chosen rating - "Bad", the subscriber has an additional field, where a contact number is entered. Later, this subscriber is called from the call center and the true reasons for which he was not satisfied with the service or some other thing are clarified.

At present, this is a pilot project, which is being implemented only in the central office of the company. In the future, it is planned to expand the coverage of this system to other UMS offices.

We think that subscribers already enjoy implemented facilities. But let’s ask their opinion.

Julia Bubentsova - UMS subscriber:

— A few months ago I came here with a friend who connected UMS number. Now, on her recommendation, I also decided to become a subscriber to this mobile operator. Since my previous visit to the company’s headquarters, a lot has changed. The office has transformed, there is an opportunity now to choose a number, purchase smart phones under favorable prices. Most importantly, service quality of operators has improved. Now I have a UMS number, and I put "Excellent" emoji for consultation and help to the operator.

UzReport